Houston Downtown Wayfinding System
Houston Arts Alliance
Houston, Texas

Houston has developed a downtown wayfinding program for both vehicular and pedestrian traffic. The large scale directional signs allowed for creative enhancement on the reverse panel to help enliven the cityscape. In a design competition sponsored by the Cultural Arts Council of Houston/Harris County and the Downtown District, with over 100 submissions, and among 15 selected artists, DSIGNAGE was chosen to create two canvases for the program.

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